MEDIA CHALLENGE

We can provide images and we can provide stories, but we need help to get them seen and heard. 

 
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"This is an all-hands-on-deck moment for coral reefs, and media has a critical role to play."  

Richard Vevers -The Ocean Agency


BACKGROUND IDEAS

 

Please tell us what you need and we will do our best to provide it: Story ideas, contacts for quotes, facts and figures, even expeditions. Here are a few points about Year of the Reef to get the ideas going:

  • 2018 is arguably the pivotal year for coral reefs  —  the ecosystem on the frontline of climate change that supports half a billion people and a quarter of all marine life.  We are rapidly running out of time to save them, and we won’t get a better opportunity than this year —  the year they are in the global spotlight.

  • The aim of the Year of the Reef campaign is to address this issue – to first raise awareness, then to raise funds for the action needed in critical locations and the game-changing initiatives that will help solve the crisis. We’re not short on talent and ideas, we’re just short on support and investment. Coral reef conservation has been chronically underfunded for decades.

  • Coral reefs are a critical global ecosystem. They support 25% of all marine life worldwide and are estimated to have a conservative value of $1 trillion, generating $300-400 billion each year in terms of food and livelihoods from tourism, fisheries and medicines (WWF 2015, Smithsonian Institute).

  • In the past 30 years, we've lost about 50% of corals globally. In the next 30 years, it's estimated that we'll lose approximately 90% of coral reefs due to climate change (even if the targets set by the Paris climate agreement are achieved). To save coral reefs, it is essential we act now. 

  • Despite all the doom and gloom, there’s a growing excitement about coral reef conservation. The recent global die-off has resulted in growing support for action and a growing belief that if this continues, saving reefs is now actually possible. We want this message to be heard loud and clear.

  • By the end of the year, we aim to have created enough momentum for reef conservation that it will keep growing and growing, so there is once again a bright future for coral reefs.

 

 
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